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Marketing/Ecommerce Research
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Ecommerce, web marketing and development news and research by Michael Bloch of Taming the Beast.net
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Tablet And Ebook Reader Uptake Explodes
While I’m still holding off on buying a tablet computer, millions of others have acquired one in recent months. According to the Pew Research Center, the number of adults in the USA who own tablet computers nearly doubled from 10%...
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Google’s “Page Layout Penalty” Algo Tweak
Google is starting to whack more web sites that have too many ads above the fold (ATF). Acting on complaints from users who land on sites and find they need to scroll down a fair way to see the actual...
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Congratulatory Comment Link Spam
Most blog owners would appreciate positive comments about their posts. However, sometimes these glowing glumps of text are nothing more than link spam. Weeding out this sort of thing is a good idea as the more of us who do...
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How To Create A Google-Friendly Site Blackout
The looming “blackout” of the English version of Wikipedia has been big news and other webmasters have expressed a desire to follow suit. But how do you hobble your entire site for a day or so and make a statement...
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What The Heck Is Pinterest?
I was going through a backlog of various marketing newsletters from the past week and just about every publication mentioned Pinterest at some point. There was a time in the past I didn’t take much note of new social network...
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Team Google Are Speed Freaks
Google is addicted to speed – and a recent article in their quarterly newsletter gives a bunch of good reasons; some of which online businesses should take note of. Google Engineer Urs Hoelzle, author of the article, makes a very...
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Content Marketing And Shopping Carts
If you’re going to offer something as lightweight as a free executive summary of a horribly expensive report – don’t make it a shopping cart item and force folks to go through a lengthy checkout process. I received an email...
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Follow Up Shopping Cart Abandoners
While shopping cart abandonment is generally considered A Bad Thing; we’re reminded it’s a part of the online shopping process. I’ve been out to a few sites today checking out various products, but haven’t bought a thing. But I will...
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Inebriated Shoppers A Merchant’s Dream?
On many occasions over the last 15 years I have been incredibly thankful I gave up drinking before getting involved in the online world. I’m a reasonably cautious fellow when sober who usually contemplates purchases carefully, but that used to...
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How Social Media Can Cost You Big
Social media can be a dream for online business, or a nightmare as the world’s largest domain name registrar recently discovered. A single posting on Reddit has caused quite an exodus of domain name registrants from GoDaddy. A user named...
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Better Online Communities In 2012
Most forum/blog commenting guidelines are a joke in that they are not enforced. Let’s turn that around in 2012. As I’ve said a few times in the past, the quality of conversations in forums and blogs seems to have greatly...
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Do Not Reply Marketing Emails
If you’re going to send marketing emails, it’s probably not a good idea to send them from a “do not reply” address. That’s just rude. Yes, we’d all like our customers and potential customers to click a link or observe...
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Ecommerce Takes The Hassle Out Of Death
On a couple of occasions I’ve decided to pre-arrange disposal of my body in preparation for when the grim reaper comes a-knockin’, but organising a bargain basement cremation entirely online has been impossible; so I’ve given up in each instance....
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Will The Real Matt Cutts Please Stand Up
If you’ve been tinkering with SEO for any length of time, you’ve likely heard of Matt Cutts. In case you aren’t aware of him, he’s part of Google’s Search Quality group and often communicates with the webmaster community. While he...
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Bloggers Are Not Journalists
I’ve been blogging since before the term was invented. I’ve never considered myself a journalist, but many bloggers see themselves that way. It could be a dangerous mindset. Journalists enjoy quite a few freedoms in many countries and bloggers sometimes...
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Yet Another Xmas Sale Email
I’ve just deleted what feels to be the eleventy gazillionth Christmas sale email and I think if Santa was standing in front of me right now, I would feel compelled to shoot him. People know Xmas is coming up. They...
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A Good Buddy Of Mine
The schmaltz of the affiliate marketing and “make money online” world sometimes gets to me. Any email that mentions something “a good buddy” of the sender is doing (selling) should be ignored, or at least treated with extreme caution. If...
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Google Publishing Algorithm Changes
Each year, Google makes around 500 tweaks to its search ranking algorithm – and now the company is going to be telling us more about those changes; and more often. Major updates to Google’s algorithm certainly don’t go unnoticed –...
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$#$#ing Infographics
I swear, if I stumble across another infographic today, I’ll be cleaning barf off my notebook screen. Infographics, a visual way of presenting information, have been around for a long, long, time. Something has happened in the last 6 months...
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Black Friday, Cyber Monday Break Records
Black Friday and Cyber Monday online sales both broke records this year – and the latter had the additional highlight of no-one being maced. According to comScore, Cyber Monday hit $1.25 billion in online spending, a jump of 22 percent...
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