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SocialSteve's Blog
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Social Media Marketing Discussions
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What the HELL is social media – in 2 minutes
Still asking the question. Get a quick answer … Make It Happen! Social Steve PS – Facebook may be the leader for a long, long, long time, but I do see their market share shrinking over that time period.
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The Web–Internet Growth Debate
Who remembers Dan Aykrod stating with defiance, “Jane, you ignorant slut.” Those were the great days of point / counterpoint. This week, The New York Times and Wired Magazine played a more civil reenactment of point / counter-point. The Internet is alive, the web is dead. So proclaimed Chris Anderson, editor-in-chief of Wire Magazine. Chris [...]
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49 Lines from 23 Sources about Social Media
It’s coming up on my third year of being involved with social media. There is so much I have learned and want to share. This would take a course load of material, so I think it might be more appropriate to give you some quick hit comments and quotes on social media. While you might [...]
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Old School Marketing, New School Social Media: Yin Yang of Business
A few things happened in the past couple of weeks or so that reinforces my position that social media, in it of itself, is a waste of time. Social media requires a strong marketing foundation to pay dividends. One example was noted by Lisa Barone in her article, “No, You Shouldn’t Wait To Start Using [...]
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Where Social Media Fits in Your Organization
It is true for all my articles, but I’ll explicitly state it here … the views and opinions expressed within are solely mine and have no relationship to my employer. That said, let’s carry on … Last week, I declared there was no longer a question of “should we do socials media.” If you are [...]
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Tying Social Media to the Most Important Business Question
If you had one, just one, business question to answer, what would it be? The most important one is “What does success look like?” If you can’t envision this or answer it, you can not obtain it. If you are an executive, you must communicate it. If you are part of a team in a [...]
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You Are Pretty Easy to Pick Out
This past week, I was walking into work in the crowded lobby of my downtown Manhattan office. All of a sudden I feel a tap on my shoulder and turn around and see my boss. After the usual “hi, how’s it going,” exchange, he says to me “You’re pretty easy to pick out.” I say, [...]
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Sharing and Collaboration
Parents often instill in their kids – sharing … “Max, share your toys with Cooper.” Yet somehow this common sense mentality dwindles as we get older – especially in the professional sense. One of the greatest assets of the emergence of social media is a new wave of sharing and collaboration. But yet this core [...]
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Lost Generation
I watched this video for the 2nd time (thanks @wendy93639) and decided it is a MUST to share. Give it some thought. Make It Happen! Social Steve
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Social Media: “The Numbers Don’t Lie”
“The numbers don’t lie.” This is a phrase I have heard often since @lindsaykap joined The Social Media Dream Team. How true, how true, BUT … it depends what numbers you look at! Recently, I was asked to comment on a requirement from a RFP (request for proposal) looking for measurement of “brand vitality.” No [...]
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