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SocialSteve's Blog
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Social Media Marketing Discussions
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The Dos and Don’ts of Social Media and Customer Service
With regards to social media, most of what we read (and I have written about) relates to marketing. Yes, social media is a powerful and important piece of the marketing mix. But social media is also a paramount customer service...
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Social Media Reviews – Value, Morals, and Ethics
No hidden agenda. One of the primary objectives of social media is to produce advocacy and word of mouth marketing such that real customers promote your product/service to their family, friends, and colleagues. There is no denying the power of...
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Why Google’s Search+ Is a Bigger Deal than You Think
This week, Google announced “Search Plus Your World” aimed at personalizing search results. This is accomplished by including your Google+ data in your search results when you are signed into your Google account. While there is much debate about this...
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Successful Social Media – Start Off the Year Right
It is the beginning of the year and just about everyone has either provided their year-end wrap up and/or predictions for 2012. And yes, I provided the Social Steve “Lessons Learned in Social Media” (2011 wrap up) as I wanted...
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Lessons Learned in Social Media
There is no shortage of trending lists, reviews, and top 10 lists looking back at 2011. I know many are cynical and think they have seen enough of them, but frankly I like them. They give me an opportunity to...
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Flipping the Relationship of Social Movement and Social Media
We have seen a handful of instances where social media was a key to the success of a social movement. But what about a social movement being the reason for success of social media? Confused? Let me explain. I am...
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The Social Media ROI Conundrum
As the year closes out, everyone (including me) will be looking back on the year and looking ahead to 2012 and stating their trends and predictions of social media. There is absolutely no doubt that the most common topic will...
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The Simple Explanation of Social Media
Still a bit confused about social media? I understand. I see it day in and day out with clients I serve. While so many want to make it complicated, it really is nowhere close to rocket science. Heck, it is...
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The Bi-Side of Steve Jobs
I really wasn’t going to write about it, but another Twitter conversation provoked my blog post this week … Steve Jobs – the man was a genius. The man was a pitiful soul. Walter Isaacson does a masterful job in...
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Why Social Media is an Excellent Alternative to TV Advertisements
TV and social media, both increase awareness for brands. But do TV ads ever make you a brand loyalist or provoke you to share something about the brand with your friends, family, or colleague? I believe that social media is...
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